The Salvation Army: Ciclista

Ad Agency
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Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa
Art Director / Copywriter: Ian Hartz
Designer Crochet clothes: Art zen


Every year the winter is more rigorous, and those who live on the streets are who suffer most from this problem. I decided to warn people about this cause taking advantage of the urban furniture through a guerrilla.


As an intervention in traffic signs that have pictograms of people, we decided to wear them to crochet clothes. Beside an adhesive with the message ”Make your part, donate warm for who is living on the streets. WinterPlates” invites them to donate clothes to homeless. A profile on Instagran discloses the campaign and shows the closest place to donate warm clothing.