Nest "Safe Sleeve"

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Video advertising:

Title: Nest Safe Sleeve

School: Miami Ad School San Francisco

Art Director: Neha Biluve and Renny Eackelbary 

Copywriter: Hatem El Akad, Amber Jolley and Prasiddha Thiyagarajan 

Description:

Owning a firearm in the United States is a fundamental right.  

And over 43% of the U.S. population owns at least one firearm to feel safe and protected.

Despite the many laws in place regulating gun ownership, violent crimes continue to rise.

That's because 79% of violent acts involve a stolen firearm.

What's more alarming is that the shooters are taking guns from their friends and family members.

It's time for legal gun owners to feel safe and protected with their firearms.