BMW Sheer Driving Pleasure

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"To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters."

Advertising Agency: Publicis, Mexico

Chief Creative Director: Héctor Fernandez / Creative Director: Agustín Esteban / Art Director: Agustín Esteban / Copywriter: Antonio Montero / Art Director: Leonardo Corrales / Account Director: Juan Carlos Rached / Planner: Magdalena Barceló / Agency Producer: Marco Pozos / Post production: Estudio Base / Photographer: Diego Arrigoni / Photography Producer: Ezequiel Schnabel / Account Supervisor: Atria Medina

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