Ad Campaign for “Yellow May”, the month dedicated to traffic accidents prevention.
The message can wait, your life can not. In traffic, don't use the phone.
Advertising Agency: Capim.AG, Cascavel, Brazil
Creative Directors: Marcelo Sacramento, Gustavo Bu Freitas
Art Directors: Marcelo Sacramento, Arthur Lopes
Copywriters: Gustavo Bu Freitas, Michele Damazio
Illustrator: Arthur Lopes
Attendance: Vinicius Valero, Marcela Weirich