Mitsubishi: "Go Electric. New Outlander PHEV. The electric 4X4." by Africa

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Go Electric. New Outlander PHEV. The electric 4X4.

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Advertising Agency:Africa, São Paulo, Brazil

Client: Mitsubishi

Chief Creative Officer:Sergio Gordilho
Creative Director:Sergio Gordilho
Art Director:Bill Queiroga
Copywriter:Guzera
Illustrator:D’avila Studios
Client Services:Carolina Barretto
Media Team:Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer:Carla Lustosa, Edson Harada
Art Buyer:Carmen Castillo, Natasha Grazia

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