"Get in touch with your inner child. And let it talk to strangers. And show it where babies come from. And scar it for life. And renew its sense of wonder. And let it play in traffic."
Advertising Agency: McMillan, Ottawa, Canada
Art Director: Jared Barter / Copywriter: Ian Driscoll / Illustrator: Michael Zavacky / Project management: Leah Goodman, Carl Rudnik