RedeTV! "2break the silence"

A campaign that has had the voluntary participation of 720 different women, representing the total number of acts of aggression that take place daily in Brazil.

Based on statistical data from the Brazilian Forum for Public Safety, We Ad Agency in Brazil has created a new media format with a frequency as high as that of cases of aggression: every 2 minutes, over a 24-hour period of programming.

A campaign made for RedeTV (one of the largest broadcasting channels in Brazil) and for Associação Fala Mulher (Speak Up Woman Association).

Agency: We Ad Agency in Brazil

Associate Creative Director: Glauber Dorotheu

webpage for this project: https://2breakthesilence.com/.

Extra images
RedeTV! "2break the silence"
RedeTV! "2break the silence"
RedeTV! "2break the silence"
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence

Category

Ad Agency
WE

Brand

Media
TV / Film
Country
Brazil
By adRuby, 27 April, 2021

Similar content

Greenpeace ads

Greenpeace: CarFreeDay

Advertising Agency: Leo Burnett, Hong Kong

Never drink and drive

Advertising Agency: FoxP2, Cape Town, South Africa

Reporters Without Borders ads

Every one has the right to be informed

Every one has the right to be informed. Support us: rsf.org

OndAzul ads

Just because you're far away

Just because you're far away, doesn't mean it's not happening.

Innocence in Danger print ad

Innocence in Danger: Child’s smartphone

Clinet: Innocence in Danger

Sexual predators can hide in your child’s smartphone.

Samaritans: 18,750 people currently volunteering

Samaritans are the confidential,non-judgmental emotional support offered by email, letter, telephone

Abap-PE

Abap-PE: National Day of Press Freedom

No matter where does censorship come from, always fight against it.
June 7. National Day of Press Freedom.

WWF

WWF: Stop criminals making a killing

Stop criminals making a killing
Help kill the trade that kills at Facebook.com/WWF

Greenpeace: old growth beech forests in public domain

Greenpeace demands an immediate moratorium on old growth beech forests in public domain. Why?

PREVIF print ad

PREVIF: Don't let anyone touch your children

Don't let anyone touch your children. 2 out of 5 kids in Chile have been victims of online sexual harassment.

Reporters Without Borders: "This is not a container, it's a prison"

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without B

Amnesty International

Amnesty International: Stopp torturr

Advertising Agency: KIKKUT/BKRMN, Oslo, Norway

Amigos for Kids "It should be worn not feared"

Amigos for Kids "It should be worn not feared"

Child abuse takes many shapes and forms.

Vida Urgente: "Don't Pet And Drive" by Morya

Vida Urgente: "Don't Pet And Drive" by Morya

Don't Pet And Drive. Buckle up for safety.

CARE: They share everything

CARE International: They share everything

They share everything. Including hunger, They go to sleep together. With hunger that is.

YAKAD "Missing Faces"

YAKAD "Missing Faces"

Client: YAKAD - The Families of Missing Persons Association

Greenpeace "#ActForAmazonia because prayers aren't enough"

Greenpeace "#ActForAmazonia because prayers aren't enough"

#ActForAmazonia, because prayers aren't enough

World AIDS Day "AIDS does not discriminate. Treatment does."

World AIDS Day "AIDS does not discriminate. Treatment does."

AIDS does not discriminate. Treatment does.

Advertising Agency: BaaS | Digital, Athens, Greece

Techo Bolivia Institutional "Not everyone can say home."

Techo Bolivia Institutional "Not everyone can say home."

This campaign reveals how thousands of families live in settlements in Bolivia.

Keeping obesity out of childhood

Ad Council "Keeping obesity out of childhood"

Childhood obesity is a serious cause for concern in the United States.