OBJECTIVE:
Activate Sicredi’s Credit Card on Valentine’s Day and increase brand interaction on the web.
IDEA:
A Facebook app that discovers what gift the beloved one wants.
HOW:
Sending a personalized fake promotion with a list of prizes to choose from, revealing the Valentine’s Right Gift.
RESULTS:
With less than U$ 1.5K invested, Sicredi reached a spontaneous media with more than 60 blog reactions, 35% growth in Facebook fans and more than 5 million people impacted.
Advertising Agency: Morya, Porto Alegre, Brazil
Creative Directors: Fabio Bernardi, Gregório Leal / Head of digital: Brenner Cruvinel
Copywriters: Marlon Abrahão, Laura Larre. / Art Director / UX Designer: Brenner Cruvinel
Production: Melissa Bordin / Development: Joy Interative, Funn Digital Productions
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