You know him, especially for his role in House of Cards alongside Kevin Spacey, as cold and immoral cabinet director. Today, Michael Kelly changes sides and offers his services to the world of advertising.
In this campaign devised by TBWA \ Chiat \ Day , the American actor presents himself as a spokesman for the chain of hairdressing salons, Supercuts. If he has been chosen, besides his talents as actors, it is for the simple reason that he is bald. Or almost. With a very serious and totally casual air, he despises all the hairy they see in the various films imagined by the agency. According to him, the hair is a gift of nature too much underestimated. And the way people treat them is intolerable.
“This campaign allowed our agency to do what we love most: Identify the soul and voice of a brand that differentiates its business within its category,” said Renato Fernandez, CCO, TBWA\Chiat\Day Los Angeles. “What we found in Supercuts was a playful, fun tonality that enabled us to bring humor to the concept of not taking your hair, or the value that Supercuts offers for granted, while still having a bit of fun connecting with the next generation of men who may face this reality one day.”
“Supercuts has always challenged the notion that quality haircuts do not have to come at a high price,” said James Townsend, CMO of Regis Corporation. “Right now, it’s as true as ever. While other brands in the category lean on gimmicks or price tactics, we’re laser focused on delivering the highest quality haircuts, from stylists who benefit from our amazing training and support ecosystem. We’re introducing an awesome new voice for the brand, and what better way to kick things off than with the unmatched talent and humor of Michael Kelly.”
Chief Creative Officer: Renato Fernandez
Group Creative Director: Jason Karley
Creative Director/Art Director: Cyrus Coulter
Creative Director/Copywriter: Josh Dimarcantonio
Senior Art Director: Andrew Livingston
Senior Copywriter: Simon Bruyn
Director of Content Production: Guia Iacomin
Producer: Alicia Portner
Director of Business Affairs: Robin Rossi
Associate Director of Business Affairs: Jennifer Anaya
Business Affairs Manager: Allison Fasano
Managing Director: Jennifer Nottoli
Account Director: Pamela Lloyd
Account Supervisor: Sharon Hsu
Assistant Account Executive: Raquel Devariel
Senior Project Manager: Tim Tontz
Group Planning Director: John Hickman
Associate Planning Director: Corianda Dimes
Senior Planner: Iyana Sarrafieh
Junior Strategist: Alana Gleason
Production Company: O Positive
Director: David Shane
Executive Producers: Ralph Laucella, Marc Grill
Producer: Jason Reda
DP: Stuart Dryburgh
Production Service Co/Mexico City: The Lift
Editorial Company: Arcade
Editor: Geoff Hounsell
Assistant: Ryan Andrus
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
VFX Company: Jamm
VFX Supervisor / Lead Flame Artist: Patrick Munoz
Flame Artist: Brian Hajek
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Color: The Mill
Artist: Adam Scott
Recording Studio: Lime Studios
Mixer: Joel Waters
Music: Walker Music
Executive Producers: Sara Matarazzo, Stephanie Pigott
Producer: Danielle Soury
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