To promote change and encourage consumers to eat better, Babybel creates in her new campaign a fantastic universe in which temptation takes the form of highly caloric foods.
It is precisely against this type of unhealthy food that Babybel's epic new global campaign: "Join the goodness" is fighting. With this advertising campaign, the famous French brand is promoting healthier eating habits. The league of superheroes formed by the Babybel cheese is the only one capable of ending this summer of cholesterol.
The spot that constitutes the central axis of the new Babybel campaign carries the heading of the Havas Chicago advertising agency in collaboration with SOLAB and the French director Hervé de Crécy.
Advertising Agency: Havas Chicago, USA