IKEA "Stuff Monster"

Ad Agency
Video advertising:

Letting go of stuff that’s weighing us down feels good. Letting go of it responsibly feels even better. Instead of throwing old furniture away, pass it on to a new home, and witness the beautiful possibilities that can come from giving old things a new life.

Client: IKEA Canada

Advertising Agency: Rethink, Canada
Director: Mark Zibert
Animation House: A52