What seems like a nightmare at home, is a sad reality elsewhere. Every day, millions of girls wake up to a world of child labour, sex work and forced marriages.
Says Georgie Way, acquisition campaign manager at Save the Children: "We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way."
Says Konrad Spilva, Isobar Australia's managing director: "Christmas is a time for us all to consider those less fortunate than us and it is great to be working with Save the Children to draw attention to this issue. We hope that our work prompts Australians to donate and help to turn these young lives around."
Advertising Agency: Isobar
Dave Budge - Executive Creative Director // Rob Barnett - Creative Director
Holly Langford - Art Director // Emma Park - Copywriter
Jon Luscombe - Copywriter // Luke Falkland-Brown - Copywriter
Will Vink - Designer // Matt Sim - Planner
Olivier Laude - Group Account Director // Brianna Lacy - Account Director
Kirstie Peters - Account Manager
Production Agency: The Story Lab // Director: Dominic Allen
Executive Producer: Marteen Burger // Producer: Christina Remnant
Director of Photography: Joel Betts // Production Designer: Ian Kanik
Sound Designer: Greg Cheesman