SKYN®, the premium condom and lubricant brand of LifeStyles Healthcare LLC., is embracing a new era with the launch of SKYN® arise™ . Prescribed through a secure online telemedicine service and shipped directly, SKYN® arise™ aims to simplify the life of men who are increasingly affected by this problem.
To promote the approach and ease any complex men facing this problem have , the brand’s agency, Sid Lee Paris, decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re no longer ashamed of, but rather something to talk about: a container that always stands up. Thanks to the work of designer Jean-Baptiste Fastrez, the SKYN® arise™ pill container replaces the standard unsexy pharmacy bottle for a sophisticated design that’s functional, elegant, and, above all, dispels any complex.
“We wanted to come up with a design that reflected the pill’s purpose but had a sleek look, something that could just as easily be an accessory. Most consumers now understand what this product does – so it was really about entering the category boldly, with something simple but impactful, says Mehdi Benali, Managing Director at Sid Lee Paris.
LifeStyles Global – SKYN
Chief Executive Officer: Jeyan Heper
Vice President Global Marketing: Matthew Groskorth
Global Marketing Strategy Director: Marta Toth
Global Brand Lead SKYN®: Nicolas Woussen
Advertising Agency: Sid Lee Paris
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Creatives: Julien Sens, Romain Lehur
Strategist: Patrice Zamy
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
Producers: Marine Redon, Julia Flusin, Laurie Jeanson
Head of Digital Production: David Bismut
Digital Producers: Romain Debain, Clément Cassajus
Design
Designer: Jean-Baptiste Fastrez
Film Production
Analog studio
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