SKYN "arise" by Sid Lee

Ad Agency
Video advertising:

SKYN®, the premium condom and lubricant brand of LifeStyles Healthcare LLC., is embracing a new era with the launch of SKYN® arise™ . Prescribed through a secure online telemedicine service and shipped directly, SKYN® arise™ aims to simplify the life of men who are increasingly affected by this problem. 

To promote the approach and ease any complex men facing this problem have , the brand’s agency, Sid Lee Paris, decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re no longer ashamed of, but rather something to talk about: a container that always stands up.  Thanks to the work of designer Jean-Baptiste Fastrez, the SKYN® arise™ pill container replaces the standard unsexy pharmacy bottle for a sophisticated design that’s functional, elegant, and, above all, dispels any complex. 

“We wanted to come up with a design that reflected the pill’s purpose but had a sleek look, something that could just as easily be an accessory. Most consumers now understand what this product does – so it was really about entering the category boldly, with something simple but impactful, says Mehdi Benali, Managing Director at Sid Lee Paris.

LifeStyles Global – SKYN

Chief Executive Officer: Jeyan Heper

Vice President Global Marketing: Matthew Groskorth

Global Marketing Strategy Director: Marta Toth

Global Brand Lead SKYN®: Nicolas Woussen

Advertising Agency: Sid Lee Paris

Chairman & Executive Creative Director: Sylvain Thirache

President: Johan Delpuech

Creative Directors: Céline & Clément Mornet-Landa

Managing Director: Mehdi Benali

Creatives: Julien Sens, Romain Lehur

Strategist: Patrice Zamy

Account Director: Héloïse Marchal

Account Manager: Trisha Mitra

Head of Production: Thomas Laget

Producers: Marine Redon, Julia Flusin, Laurie Jeanson

Head of Digital Production: David Bismut

Digital Producers: Romain Debain, Clément Cassajus


Designer:  Jean-Baptiste Fastrez

Film Production

Analog studio