St John Ambulance: Helpless

Video advertising:

This St John Ambulance advert follows the journey of a man diagnosed with cancer who undergoes treatment and survives only to die as a result of choking because no one knows the basic first aid that could have saved his life.

First aid can be the difference between life and death. Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer.

Agency: Bartle Bogle Hegarty

Sound: Factory Studios

Director of Photography: Mr. Federico Alfonzo

Post Production: Jean Clemont

Team Manager: Ms. Katie Beevers

Strategic Business Lead: Ms. Ann Marie Costelloe