UNICEF: Escape Ends Here

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of the child a Swedish law. During 2 weeks in October, we projected moving light silhouettes of children on facades of several public places in Stockholm. They were moving: Laying down, running with large backpacks or slowly strolling, as if they had nowhere to go. Through an emotional design concept, we got people to react, and got an earned media reach of 25M. So far, 45 482 have signed our petition to make UN Convention on the rights of the child Swedish law.


Advertising Agency: Deportivo, Stockholm, Sweden

Category

Ad Agency
Deportivo

Brand

Media
Online
Country
Sweden
By adRuby, 23 June, 2014

Similar content

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

UNICEF print ads

UNICEF: A child who learns is an adult who teaches.

A child who learns is an adult who teaches.

Unicef: Repay For Good

The challenge:

Unicef: message using #nonamematch

The Situation: Paraguay has a high number of children under 1 year old without birth certificate.

UNICEF

UNICEF "Every share hurts" by Y&R

"Every share hurts.

Unicef Tap Project

Unicef Tap Project - ACQUA for LIFE

"A glass of tap water has the power to change the world.

UNICEF print ads

UNICEF: Far too often, a toilet is just out of reach.

Far too often, a toilet is just out of reach.

 

UNICEF: Making the invisible visible

UNICEF: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria

The sound of Death – UNICEF

Every day 1,000 children die of diseases caused by waterborne diseases.

UNICEF

UNICEF "Maybe this way you care."

Maybe this way you care.

Client: UNICEF

Unicef "Children’s Rights — It’s in our DNA"

We have secured the world’s most important document for millions of years.

Unicef "War on Disease"

Children have the power to change the world, yet millions every year do not even reach the age of five.

Unicef's Monument Highlights the Importance of Education for Brazil's 2 Million Out-of-School Children

I'm constantly looking for impactful initiatives that address critical social issues.

Sing IMAGINE with your favourite stars & John Lennon | UNICEF

Advertising Agency: Matter Unlimited, New York, USA

UNICEF

UNICEF "helping hundreds of children"

UNICEF's main income source comes from donations.

UNICEF

UNICEF: breast is best

breast is best.

Advertising Agency: Y&R, Beijing, China

Unicef - We Are Family

I am not Olivia Colman.

UNICEF

UNICEF "Toys are us"

Children in countries like Congo, Nigeria, Myanmar, Philippines, and Syria are being recruited forcefully whether to

Unicef ads

Unicef toys

"QUE NO DEJEN DE SER JUGUETES"

12 DE JUNIO / DIA ITERNACIONAL CONTRA EL TRABAJO INFANTIL

Unicef ads

Unicef: save the lives of 12 children

"Like us on Facebook, and we will vaccinate zero children against polio.