Woolworths: Super Animals

Says Tony Phillips, chief marketing officer, Woolworths: "The campaign captures the very essence of what makes Woolworths collectibles cards unique. The introduction of CG technology has allowed us to bring to life the 'super' aspect of the new cards in a dynamic way."

Agency: Leo Burnett, Sydney

Chief Creative Officer - Andy DiLallo / Managing Director - Peter Bosilkovski
Creative Director - Scott Hignett  Art Director - James Gali Barrow
Copywriter - Stuart Vidler / Director - Craig Rasmus

Visual Effects - Altvfx - Colin Renshaw / Producer - Catherine Warner
Producer Rapid Films - Rita Gagliardi / Group Account Director - Suzie Baker
Business Director - Tanya Green / Planner - Nicky Bryson
Illustrator - Judd Shoppee 

Chief Marketing Officer: Tony Phillips / Head of Campaign Management: Karen Madden
Campaign Manager: Amanda Burwood

Media Agency: Carat

PR Agency: One Green Bean

Category

Ad Agency
Leo Burnett

Brand

Media
TV / Film
Country
Australia
By adRuby, 7 November, 2014

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