« France is in theair », once again, with Air France and BETC, thanks to a series of 5 filmspresenting the different services offered by the company, from the passengers’point of view.
Satisfied, relaxed or delighted- the passengers discovers all the pleasures oftraveling “à la française”, as comfortable at the airport as mid-air.
The films, released todayon the 30th of March, invites us into the colourful, slightly offsetand chic universe of Air France, following the style of the company’s safetydemonstration video released last year.
The films come in 8languages, although staying true to the French accent, and will be distributedonline and on mobile all over the world, with a strong media support in 9countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).
CLIENT: Air France
AGENCY: BETC
CLIENT MANAGEMENT
Adeline Challon-Kemoun, Caroline Fontaine, ValérieCornec, Frederic Praca
AGENCY MANAGEMENT
Bertille Toledano, Tiphaine du Plessis, AnyceNedir, Mathieu Ecollan, Romain Degelcke
EXECUTIVE CREATIVE DIRECTOR
Rémi Babinet
CREATIVE DIRECTOR
Jasmine Loignon
COPYWRITERS
David Soussan, Souleman Dialo, Simon Lamasa
ART DIRECTORS
Marie-Eve Schoettl, Charles-Antoine De-Sousa
DIRECTOR
Kathryn Ferguson
PRODUCTION HOUSE
RITA
Producer :Camila Méndez
ProductionDirector: Germain Robin
MUSIC
ARTIST :GLASS CANDY
Title : WARM INTHE WINTER
Written by: JOHNPADGETT & LORI MONAHAN
Edited by :ITALIANS DO IT BETTER, INC
Handled by:KOBALT MUSIC PUBLISHING LTD
SOUND PRODUCTION:
GREEN UNITEDMUSIC : Florine Perrault
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