What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015.
Looking for something new and innovative on ads? It's not Heineken: The Jonah Lomu Machine. Looking for something unquestionably fun? It is Heineken: The Jonah Lomu Machine.
Advertising Agency: Rothco, Ireland
Agency Producer: Laura Ellis / Art Director: Ray Swan / Copywriter: Emma Sharkey
Executive Creative Director: Alan Kelly / Strategy: Shane Doyle / MCCP
Account Director: Grace Looney / Account Manager: Susan Nelis
Production Company: Rattle / Director: Matt Golding
Producer: Conor Mulherne / Executive Producer: Ross Killeen
Social: Eric Gasparro / Post House: Rattle
Grade: EMC Post Production / Motion Graphics: Rattle
Digital and Social strategy: Emer Fitzgerald