Heineken: The Payphone with Fred Armisen

Ad Agency
Video advertising:

In this social experiment, comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those who were brave enough to answer the call and walk into the unknown were rewarded with an unique experience.

Advertising Agency: Wieden+Kennedy, New York, USA
Executive Creative Director:David Kolbusz, Susan Hoffman
Creative Directors:Erik Norin, Eric Steele / Copywriter:Andrew Jasperson
Art Director:Mathieu Zarbatany / Account managers:Patrick Cahill, Samantha Wagner, Kristen Herrington
Audio Post Production:Sonic Union