Holliday-makers straight from the beach

Ad Agency
Image advertising:

How to bring holliday-makers straight from the beach to the store ?
*€10 discount on presentation of this Reduction Beach Towel in store. Offer valid from €50 purchase until 31 August. Decathlon Bonneveine, Roy D’Espagne Road 13009 Marseille. Please do not litter public spaces.

Advertising Agency: BETC, Paris, France

Creative Directors: Stéphane Xiberras / Art Director: Jordan Lemarchand / Copywriters: Julien Deschamps / Account: Philippe Brandt / Photographer: Roman Jehanno