Coca-Cola prints native names in its bottles

The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America. 
To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle, McCann Lima created a campaign that invited the Quechua people to join the celebration.

Advertising Agency: McCann, Lima, Peru
Chief Creative Officers: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriters: Tyto Delgado, Roberto López / Account VP: Andrea Rosselló
Account Director: Eleni Polizogopulos / Production house: Tunche Films
Producer: Carla Dextre / Sound production: Sin Anestesia

Category

Ad Agency
McCann Erickson

Brand

Media
Direct Marketing
Country
Peru
By adRuby, 8 September, 2015

Similar content

Coca-Cola ads

Coca-Cola: Welcome to the scariest day of the year.

Welcome to the scariest day of the year.

Advertising Agency: McCann/MRM, Germany

Coca-Cola ads

Coca-Cola: #LetsEatTogether

Advertising Agency: Mayer/McCann Erickson, Bratislava, Slovakia

Coca-Cola: Discover your move in order to keep moving

Aiming to encourage young people to discover a move able to make them happy, Coca-Cola developed an activity created

Coca-Cola: Celebrating 125 years of happiness

Advertising Agency: McCann Erickson, İstanbul, Turkey

Coca-Cola ads

Coca-Cola: Football stars

Football stars 50cm before becoming football stars

Advertising Agency: McCann Erickson, Madrid, Spain

Coca-Cola ads

Coca-Cola: Cokesanta

Advertising Agency: Ogilvy & Mather, Shanghai, China

Coca-Cola: "Feel the flavor of this party."

Coca-Cola: "Feel the flavor of this party."

Advertising Agency: Phocus, Brazil

Diet Coke Presents: The Slender Vender

Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vend

"The Great Meal" - the new Coca-Cola advertising campaign

The Coca-Cola company has launched a new global advertising campaign "The Great Meal". The film

Coca-Cola: Cool Magazine Amplifier

Attached to the cover, the art allows readers to turn the magazine into an amplifier.

Coca-Cola "Big Game" #MakeItHappy

The Internet can be used to spread either happiness or hate. To either hurt someone or make someone's day.

Coca-Cola: The songs we take for granted

The songs we take for granted, many have never heard.

Coca-Cola "The bridges of food" by McCann

Advertising Agency: Mercado McCann, Buenos Aires, Argentina

Client: Coca-Cola

What would life be like if it tasted as good as Diet Coke?

What would life be like if it tasted as good as Diet Coke?

Sing For Me Coca-Cola Vending Machine

The Coca-Cola Sing For Me Machine.

Coca-Cola Taking Home Happiness #WishUponACoke

As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way hom

Coca-Cola ads

Coca-Cola: Let's look at the world a little differently

Advertising Agency: Wunderman, Buenos Aires, Argentina

Coca-Cola "The Chase" by JWT

Coca-Cola No Sugar and Marvel Studios, two iconic brands, just joined forces to launch a commercial that was crafted

Coca-Cola: English, Arabic, Hindi and Ray's fresh beats

The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise a

Nescafe ads

Nescafe for everybody

Advertising Agency: McCann Erickson, Lima, Perú