Legoland: Legoland Dollars

Ad Agency
Video advertising:

Advertising Agency: VML, New York, USA

Global Chief Creative Officer: Debbi Vandeven / Executive Creative Director: Mike Wente
Creative Director: Harsh Kapadia / Associate Creative Director: Laurie Hollar
Associate Copywriter: Scott Muska / Designer: Edi Loyola
Associate Art Director: Nils Philipon / Account Director: Karen Wertheim
Senior Project Manager: Mark McFarlane | Director of Promotions: Marc Schumer / VML Kansas City

"Very nice idea, still it sounds insane (fake) that money exchange offices would give real money for any kind of toy money.
If you could only BUY legoland dollars and not sell them, well, I buy that."