After the sudden return of the famed 80’s Domino’s antagonist The Noid, the brand villain is bounding onto TikTok with his attempt at a dance challenge gone awry.
The Noid begins his short to the tune of Pat Benatar’s “Hit Me With Your Best Shot,” only to scramble his steps and throw an ear-tugging tantrum. Users can duet to the dance and ‘avoid The Noid’ along with his weapon of choice before the Pizza Crusher makes a classic reappearance. Audiences can use the official #AvoidTheNoid hashtag to put their own spin on the encounter.
Click HERE to view the TikTok.
Click HERE to view the brand duet with @basementgang TikTok trio, who boast 3.6M followers and 74.7M likes.
The Noid was initially introduced in 1986 and has remained a fan favorite and brand wink-nod since, featured in teasing snippets on merchandise and easter eggs leading up to the Spring 2021 relaunch.
Agency: WIP (Work In Progress)
Client: Domino's Pizza
Music Company: Butter Music + Sound
Executive Producer: Annick Mayer
Music Supervisor: Kayla Monetta
Coordinator: Malayna Ellis
Artist: Pat Benatar
Label: Capitol Records
Publisher(s): Zync Music, Sony Music