Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

Similar content

Ericsson ads

Ericsson: #bigcheer

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Ericsson: Anything is possible in the Networked Society

Many of the solutions we see in today’s Networked Society were seemingly unimaginable not long ago.

Electrolux: "The Dry Cleaner Prank" by Volontaire

To prove the capabilities of the Electrolux UltraCare™ laundry range – namely, that it’s possible to clean delicate c

Huawei

Huawei: "Beautification Mode" by Grey

Client: Huawei

Advertising Agency: GForce/Grey, Almaty, Kazakhstan

Three "The Real 5G Future is Here"

Three UK launched a large-scale advertising campaign made by Wieden + Kennedy.

Idris Elba in Sky Cinema's "Your Ticket to the Big Screen"

Sky Cinema, the subscription channel known for bringing movies to viewers, is now offering an exciti

Canon ads

Canon: Bring colour to life

Bring colour to life
Canon
you can

Canon: Balões

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil

Brother Canada ads

Brother Canada - Make it stop

Make it stop, ideservemore.ca

Advertising Agency: Cossette, Montréal, Canada

Huawei, building a connected world of endless possibilities

Tomorrow's winners get inspiration today.

Mademsa electronics ads

Mademsa Extractor hoods

Mademsa Extractor hoods

Advertising Agency: Porta, Chile

Philips: 800w power and ultra-sharp blades

To promote the ultimate blending machine, we created the ultimate blended fruit. Literally.

Batelco

Batelco: Amazingly big downloads

"4G LTE. Amazingly big downloads. / Download at the speed of light with Batelco Fibre Optic Home Broadband."

Apple: iPhone 5s Metal

Introducing iPhone 5s.

Panasonic print ads

Panasonic: Where no vacuum has gone before.

Where no vacuum has gone before.

Advertising Agency: Y&R Auckland, New Zealand

Toshiba

THIN JAPANESE TABLETS TOSHIBA - Leading Innovation

Thinking: Toshiba is the only Japanese tablet brand currently present on Croatian market.

Sonos: ready for the Hi-Res sound experience

How to prepare for the Hi-Res audio experience. Learn more at www.sony.ca.

Nikon: Wave photography

Wave photography gets a whole new meani

Stay in the shadows. With our 52 marking points.

Sherlock - Stay in the shadows

Stay in the shadows. With our 52 marking points.

Samsung Galaxy Watch

Samsung Galaxy Watch "Stop carrying your worst enemy"

Client: Samsung Galaxy Watch