Grand Frais "Swing The Copycat"

Last year, Grand Frais and Rosa Paris released their first film campaign. And the French loved it. But obviously, they weren't the only ones: on June 20, 2022, Monoprix Qatar released an ad that looked very, very similar to the Grand Frais film.

Rather than seeing this as a problem, Grand Frais and Rosa Paris saw it as a tribute: if this foreign chain recreated the film so meticulously, it’s because they liked it and saw it was remarkably successful.

So, naturally, to avoid other retailers spending time and money reproducing the film, Grand Frais and its agency decided to release a "white label" version to give them a leg up.

One by one, the Grand Frais logo was removed from all the film's shots so now, all competitors can easily insert their logo and reproduce the masterpiece for themselves.

GREAT FRESH

Represented by Prosol (fruits & vegetables, creamery, fishmonger), Despi le boucher (butcher)

Euro Ethnic Food (grocery) and Grand Gestion

Prosol Communication Director: Téo Julien Seneor

Marketing Director European Ethnic Food : Jennifer Manenc

Marketing Communication Manager Despi le boucher : Vanessa Beauche

External Communication Manager Grand Frais: Amandine Drevet

Prosol Content Manager: Nicolas Boivin

ROSA PARIS

Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

Managing Director: Sacha Lacroix

Creative Direction: Nicolas Gadesaude & Julien Saurin