Lustucru "The good French pasta"

We might have set up tastings at Parisian supermarkets to persuade you that our pasta is the best.
We considered inviting you to a recycling activity to demonstrate the uniqueness of our 100% paper packaging.
We thought of asking the Italians if they liked Linguine or Coquillettes.
But no. We preferred to resurrect Lustucru's irreverent, even slightly punk, but yet current, side by conceiving a campaign in Korean, German, and Spanish with French agency Artefact 3000 to pre-empt our Frenchness!

Agency: Artefact 3000 

Brand: Lustucru

​Creative Director: Romain Pergeaux ​
​Copywriter: Julie Cointy ​
​Art Director: Margaux Ferrand ​
​Strategic Planners: Jean Allary / Clara Duval ​
​Artefact managers: François Brogi / Quentin Derviso / Marie Chapuis / Jonas Lévy Brand managers: Sandrine Denoual / Clémentine Aujay ​
​Director: DUPER ​
​Production: DeGaulle ​
​Sound: Yvonne

Extra images
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"

Category

Ad Agency
Artefact 3000

Brand

Media
TV / Film
Country
France
By adRuby, 16 January, 2023

Similar content

McDonald's ads

McDonald's: McDonald's Filet-O-Fish

Client: McDonald's Filet-O-Fish

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia

Kopenhagen ad

Kopenhagen: Easter more sacred

Kopenhagen Classic Egg.
Easter more sacred.

Advertising Agency: RAI, São Paulo, Brazil

Chupa Chups ads

Chupa Chups: Cream of Cola

Advertising Agency: BBH Asia-Pacific, Singapore

McDonalds print advertisement

McDonald's: The thing you want

The thing you want when you order a salad.

Advertising Agency: Miami AD School, Berlin, Germany

Wfit Nutrition print

Wfit Nutrition: All Natural Nutrition. Supernatural Results

"The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition.

Outback Steakhouse: Bringing virtual happy birthdays to life

Advertising Agency: Lew'Lara\TBWA, Brazil

M&M

M&M's: Unstoppable teeth!

The teeth!

Advertising Agency: BBDO, New York, USA

Snickers ads

Snickers: Now with 25% more peanut butter.

Now with 25% more peanut butter.

Advertising Agency: BBDO, New York, USA

Kit Kat: GHAB Campaign video

KITKAT, together with JWT Amsterdam launch the first ever nationwide break for Holland.

Burger King

Burger King: Delivery 5535-1364

Advertising School: Miami Ad School, São Paulo, Brazil

McDonald's: Welcome back to school

McDonald's: Welcome back to school

Welcome back to school.

Advertising Agency: Moroch, Dallas, USA

McDonald's

McDonald's: official restaurant olympics games

Advertising Agency: Leo Burnett, Milan, Italy

Mentos: "The Man With A Coin" by Filmakademie Baden-Württemberg

In this ad directed by Christian Shilling, a painfully indecisive boy relies on a coin to make some life choices.&nbs

McDonald's - Egg McMuffin by TBWA

For the delight of breakfast lovers, Egg McMuffin will be available all day at McDonald's.

Advanced Sports Nutrition "What you hide!"

Advanced Sports Nutrition "What you hide!"

Client: Advanced Sports Nutrition

What you hide!

Burger King "Les Masters" Even tastier than our tastiest Burgers

Client: Burger King

Even tastier than our tastiest Burgers.

Lay's "The Lay's Ending"

Lay's "The Lay's Ending"

While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same lo

McDonald's Pixels advertising campaign

McDonald's Pixels to reopen restaurants

The brand with the famous yellow M is launching its new advertising campaign.

Outback SteakHouse

Outback SteakHouse: Eat all the meat you want without worrying

"Eat all the meat you want without worrying if our cows will have enough ribs.

McDonald's ads

McDonald's McCafé

Lots of questions / Lots of time
Everything good begins with a good cup of coffee.