Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Metro Trains
  3. Dumb Ways to promote rail safety

Dumb Ways to promote rail safety

URL: http://dumbwaystodie.com

Advertising Agency: McCann, Melbourne, Australia

Executive Creative Director: John Mescall / Copywriter: John Mescall / Art Director: Pat Baron / Animation: Julian Frost / Music: Ollie McGill / Digital Team: Huey Groves, Christian Stocker

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.

Category

  • Transport & Tourism
Ad Agency
McCann Erickson

Brand

  • Metro Trains
Media
Online
Country
Australia
By adRuby, 23 November, 2012
  • Add new comment
  • 566 views

Similar content

Metro Trains

Metro Trains: Dumb ways to die

Advertising Agency: McCann, Melbourne, Australia

Turkish Airlines ads

Scan now and win - Turkish Airlines

Advertising Agency: Mccann, Turkey

LAN Airlines make Mariela's dream come true

McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for

Tigerair Infrequent Flyer Club

Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Mel

Yatra

Yatra: Budget holidays

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India

Lufthansa - An Indian heart?

Lufthansa is more Indian than you think!

Ethos Travel

Ethos Travel : time to get away

Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal

Toulouse Airport

Toulouse Airport: direct from Toulouse

Advertising Agency: Nouveau Monde DDB, Toulouse, France

Delta Airlines: thank you!

Our passengers spent 2014 travelling the world, doing amazing things.

Ethos Travel: "Look no further" by McCann

Ethos Travel: "Look no further" by McCann

On Average, 96 Hours Are Spent Looking For A Trip

38 Sites Are Visited To Find A Holiday

Tourism Santa Fe "Uncover Your Different"

Audiences will see Santa Fe, The City Different, from the vantage point of social influencers on their first-time exp

Red Cross ads

Red Cross: Bombay City

Advertising Agency: McCann, Mumbai, India

Bank of China ads

One Card, Two-Currency!

CNY&AUD
One Card, Two-Currency!

Advertising Agency: Mccann Beijing, China

Nestlé FITNESS Bra Cam

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative.

British Airways: an option for other destinations

Client: British Airways

Advertising Agency: ageisobar, São Paulo, Brazil

United Airlines: Athletes Aboard

Client: United Airlines

Cayman Islands Department of Tourism: "Blue Iguana and Flower Divers"

Dive deep into the Caribbean’s most enchanting travel destination. Dance with stingrays.

OUIGO "Traffic Jam" by Rosapark

Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling

Nescafe ads

Nescafe for everybody

Advertising Agency: McCann Erickson, Lima, Perú

Dave Thomas Foundation: This Is The Story of I

Thousands of foster children all across North America are still waiting for a warm, loving adoptive family to call th

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Almacenes Tía (Aunt) changes its name to Mom

KIAN - Beauty & Skincare

The Art of Redefining Luxury in Skincare with Kian Beauty

Don't Just Fly, Fly Through Time: How Corsair Business Class Redefines Travel Perception

From Invisible to Included: How Tech Titans Address Mexico's Housing Crisis

GForce/Grey presents The National Sport of Kazakhstan

Food not included

Brilliant Fridge Campaign: How ELECTRO DEPOT Helped Tackle Hunger in France

Protect Your Children: "Lock Their Safety"

Protect Your Children: "Lock Their Safety"

Chocolate vs. Stories: Can Candy Compete with Captivating Content for Kids?

Don't Count Sheep, Fly on Clouds: Decoding Corsair's Business Class Campaign

Hollywood Needs a Reality Check: SchizAwards Expose Misconceptions About Schizophrenia

Pagination

  • Previous page
  • 10
  • Next page

Popular ads

Share Air ads

Sick of the smell of smoke at work?

Mercedes-Benz ads

Mercedes-Benz SL Sting

Disneyland

Disneyland "Welcome to Paris" by BETC

Colgate ads

Colgate Dental Floss

When happn Meets Steve: The Future of Real-Life Dating in a Digital Age

McDonald's "Served by a king, or served as a king?"

McDonald's "Served by a king, or served as a king?"

Ramires, Pure Blood Toyota

Ramires, Pure Blood Toyota: 26 Years of Automotive Excellence in Brazil

Ligue 1's "We Will Show You" Campaign: A New Era for French Football

Interflora ads

Interflora Balance

L'Oreal "This Is An Ad For Men"

L'Oreal "This Is An Ad For Men"

Pagination

  • Previous page
  • 10
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal