FedEx Exame iPad

Ad Agency
Video advertising:

Readers flip the page very fast when they're reading, especially in e-magazines, sometimes even missing the interaction. So, we turned the natural movement of flipping the page into a surprise element, making business executives experience how fast FedEx worldwide shipping is. This ad was placed inside the digital iPad version of Exame, Brazil's biggest business magazine.

Advertising Agency: Y&R/Bravo, Miami, USA

Creative Directors: Claudio Lima, Noel Artiles / Copywriter: Alex Luna
Art Director: Noel Artiles / Developers: Julio Vargas, Michel Marrache
Account Executives: Calex Guimarães, Veronica Schvim