Lidl "#SeriousSupport" for Women's Gaelic Football

Ad Agency
Image advertising:

#SeriousSupport for Carlow

#SeriousSupport for Cork

#SeriousSupport for Kerry

#SeriousSupport for Limerick

#SeriousSupport for Offaly

#SeriousSupport for Sligo

#SeriousSupport for Tipperary

Women’s Gaelic Football is an amateur sport. It’s premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl’s sponsorship has been a driving force behind the increased popularity of women’s Gaelic Football in the last 3 years. For this campaign they re-created the team jersey, using products exclusively available in Lidl, for every county, big and small. It was a labor of love.

These 7 jerseys are just a sample of the 26 that proved just how serious Lidl are about their commitment to women’s Gaelic football.

Advertising Agency: BBDO Dublin, Ireland

Creative Director: Dylan Cotter
Art Director: Niamh Fahey
Copywriter: Des Kavanagh
Photographer: Trevor Hart
Agency Producer: Georgia Stevenson
Retouching: Dona Gorska
Production Styling: Eleanor Harper
Food Styling: Elayna Rudolphy