Mercado Libre "Your home deserves better" by Sancho BBDO

Ad Agency
Image advertising:

Your home deserves better

We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?".

With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see!

Advertising Agency: Sancho BBDO, Bogotá, Colombia

Creative Director: Diego Tovar
Art Director: Sergio Ortega, Sergio Cuellar
Copywriter: Diego Tovar, Carlos Ortiz