Mercado Libre "Your home deserves better" by Sancho BBDO

Your home deserves better

We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?".

With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see!

Advertising Agency: Sancho BBDO, Bogotá, Colombia

Creative Director: Diego Tovar
Art Director: Sergio Ortega, Sergio Cuellar
Copywriter: Diego Tovar, Carlos Ortiz