Scotch & Soda: "Whatever, Weather!"

Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe

Whatever, Weather.

The interactive wintercoat campaign for Scotch & Soda is live connected to the local weather. On digital outdoor billboards wintercoats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.

Also the ‘scrollytelling’ website is local weather based. Featuring wintercoats linked to the weather. The campaign is supported by social media animated gifs, newsletters and instore rolls, all featuring the wintercoat linked to the local weather. Whatever, Weather campaign is rolled out in every country of Scotch & Soda.

Category

Ad Agency
Other

Brand

Media
Outdoor
Country
Netherlands
By adRuby, 24 February, 2018

Similar content

Givenchy "L'Interdit"

Unveiling the new L’Interdit fragrance campaign video by Todd Haynes starring Rooney Mara.

Givenchy "The New Gentleman"

Credits: Production Company: Hey Wonderful

Victoria's Secret: Let The Real Games Begin

Victoria’s Secret has debuted its supermodel-filled Super Bowl commercial.

Adidas "Infinite Play"

Trade Adidas gear in. Don’t throw it out. Get rewarded and together we keep it out of waste.

Nike "Space Hippie" Sneakers made from trash

We are in the recycling era and the Nike brand has understood this.

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

When you think of a product that’s reached beyond its category to become part of a lifestyle, LaCroix might not immed

Pepe Jeans print ads

Pepe Jeans: celebrate the 40th anniversary

Worldwide campaign for Pepe Jeans to celebrate the 40th anniversary of the brand's creation in Londo

Vogue: a Completely Normal Life

Now that she's a mother of a two-year-old, the "Foxcatcher" actress who once made tabloid headlines has gone complete

Nike "Ideal ground to boost ambitions"

Nike "Ideal ground to boost ambitions"

The idea was that Nike has all kinds of shoes that satisfy all sorts of sports and that makes it the most suitable op

Kate Spade: #MissAdventure

Production Company: Caviar
Executive Producer: Gelya Robb
Director: Mari Heller

Diesel ads

Diesel: Diesel Island

Advertising Agency: Santo, Buenos Aires, Argentina

Harvey Nichols ad

Harvey Nichols: Try to contain your excitement

The Harvey Nichols Sale
Try to contain your excitement

Advertising Agency: DDB, UK

Smallable ads

Adult fashion now available for kids

Adult fashion now available for kids.

Advertising Agency: Young&Rubicam, Paris, France

Levi's: Experience the Benefits

Advertising Agency: Wieden+Kennedy, Shanghai, China

Client: Levi's

The campaign for the new Flamengo jersey, created by adidas

We generated specific content for a specific audience: Flamengo football club’s fan-base, which is t

Nike: Free SB

Years of research into the natural movements of the feet led to the development of Nike Free.

Diesel: "Deisel" by Publicis

Not all fakes are fake. Introducing the one-of-a-kind, limited-edition Deisel knock-off collection. 

Reebok "Reebok To Go"

Major European cities like Stockholm are being invaded by electrical scooters.

Arsenal & Adidas "Meet Len. Len is all of us"

Adidas sportswear brand and Arsenal football club launched a joint campaign in

Wix: The Story Behind My Cupcake Website

Stalkers, ghosts and psychos are scary. Creating your website isn't!

Client: Wix.com