For the past 2 months, French grocery chain Intermarché has, like others throughout the world, been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family. Filmed during lockdown, the 1 minute ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, features shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future.
Directed by Katia Lewkowicz, through FaceTime, the moving film perfectly expresses our feelings through the song “Je suis seule mais desire être avec vous”/”I’m alone but I want to be with you” by Nina Simone.
Intermarché has been alongside the community throughout this crisis. The brand has played a major role in helping consumers and producers alike by selling their products at cost. As the company has been supportive during these tough times it also wishes to remind you, that as it has always been, it will also be there for the good days. And the best of moments we all are going to experience again soon (at least we hope so): the first dinner with the loved ones we’ve all
missed so much. A reunion that will be filled with great emotion for everyone. And when there is emotion, you know that Intermarché and its agency Romance are never far away.
On the evening of May 10, Intermarché presents «I Want To Be With You», directed, like the previous opuses in the saga, by Katia Lewkowicz, who proves this time that she is also capable of moving us without filming humans, and directing via Facetime (a first for her). If you ask her, she will surely tell you that all the credit goes to Nina Simone and her song “Je suis seule mais je désire être avec vous” / «I’m alone but I want to be with you», which resonates in us, and on the images of the film.
Strategic and Operational Marketing Manager : Vincent Bronsard
Marketing and Communication Director : Anne-Marie Gaultier
Brand and Communication Manager : Camille Sassi
CEO : Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Copywriter : Philippe Pinel
Art Director : Julien Rézette
Associate Directors : Marie-Laure Dangeon, Emilie Franck
Senior Strategy Planner : Jérome Lavillat
Account Director : Arthur Amis
Account Manager : Julie Valero
TV Producer: Emilie Talpaert
Production : Grand Bazar
Director : Katia Lewkowicz
DOP/Steady Camer : Thomas Burgess
Editor : Yann Malcor
Producer : Juliette Desmarescaux
Executive producer : Hugo Mérival
Production coordinator : Manon Guay
Sound production : Schmooze