Intermarché: a glorious fight against food waste

Ad Agency
Image advertising:

Intermarché's inglorious fruits and vegetables: a glorious fight against food waste.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Erik Vervroegen, Anne de Maupeou / Executive Creative Director: Dimitri Guerassimov
Creative Director: Julien Benmoussa / Copywriters: Julien Benmoussa, Gaëtan Du Peloux, Youri Guerassimov
Art Directors: Youri Guerassimov, Gaëtan Du Peloux, Anais Boileau / Account Supervisor: Blandine Mercier
Account Manager: Lou de Keyzer / Project Manager: Noëlla Neffati / Strategic Planning: Guillaume Le Gorrec, Leoda Esteve / Global Print Manager: Jean Luc Chirio / Art Buyer: Soone Riboud  / Producer: Justine Beaussart
Photographer: Patrice de Villiers / Retouching: L’asile Paris

French supermarket chain Intermarché has won the Non Traditional Grand Prix at the London International Awards for “Inglorious Fruits and Vegetables” campaign.