Reebok: Miranda Kerr introduces Skyscape

Ad Agency
Video advertising:

Reebok, the fitness brand at the center of women's footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you'll forget you have it on.

Advertising Agency: DDB, New York, USA

Chief Creative Officer: Matt Eastwood / Creative Director / Art Director: Mariana Costa      
Creative Director / Copywriter: Julie Beasley / Head of Production: Ed Zazzera                          
Senior Producer: Heidi Baltzer                      / Senior Business Manager: Lynda Blaney-Smith       
Global Business Director: Chris Tussing    / Management Supervisor: Damaris Marszalek         
Account Supervisor: Amanda Foderaro           / Production Company: Radical Media
Director: Dave Meyers / Executive Producers: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri / Producer: Carla Tate
Editorial: Rock Paper Scissors / Editor: Mikkel Neilsen
Executive Producer: Eve Kornblum