Client: Reebok Classics
Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.
To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown -- New York City.
Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Director: Mark Koelfgen / Associate Creative Directors: Jamie Massam, Cooper Smith
Account Director: Alison Stratten / Account Supervisor: Heather Livengood / Executive Producer: Steve Ford
Assistant Producer: Nick Bourne / Production Company: Serial Pictures, Serial Pictures
Director: Samuel Bayer / Executive Producer: Violaine Etienne / Head of Production: Peter Fitzgerald
Producer: Richard Berman / Editorial Company: Cut + Run / Editor: Gary Knight
Assistant Editor: Zach Patten / Producer: Melati Pohan / Executive Producer: Rana Martin
Telecine: Company 3 / Colorist: Tom Poole / Visual Effects: Smoke & Mirrors
Artist: Sam Caine / Assistant Artist: Dan Bowhers / Audio Post: Plush / Mixer: Rob Fielack