U Supermarket - Christmas catalog #GenderFreeChristmas

Système U, the fourth largest general food retailer in France, has committed to breaking down gender stereotypes by creating a Christmas toy catalog in which the boy/girl divide has been dropped in favor of a universe of toys for all children.

Advertising Agency: TBWA\PARIS, France
Advertiser Manager: Sandrine Burgat / Agency Managers: Luc Bourgery, Philippe Senejoux, Marianne Durand / Art Director: Bruno Bicalho-Carvalhaes / Copywriter: Antoine Gauquelin / Production Company: Else / Director: Alex & Niko

Category

Ad Agency
TBWA

Brand

Media
TV / Film
Country
France
By adRuby, 17 December, 2015

Similar content

IKEA

IKEA: Early Christmas Sale

Early Christmas Sale

Advertising Agency: TBWA, Lisbon, Portugal

Lidl: Xmas to the people of...

Advertising agency: TBWA\London, UK

Harrods Presents: The Land of Make Believe - A Little Christmas Tail

Discover the animated story of magical mice Peter Pumpernickel and pals, who arrive at Harrods to help Father Christm

Harvey Nichols ads

Harvey Nichols Manchester. Second Floor Restaurant

Harvey Nichols Manchester. Second Floor Restaurant.

Advertising Agency: TBWA\Manchester, UK

LIDL

LIDL: "Surprises" campaign

Advertising Agency:TBWA, London, United Kingdom

Boyner "Happy Father's Day"

Boyner celebrates the Father's Day of our heroic fathers, who prepare, protect and guide us, with an emotional commer

Amnesty International - Through the eyes of a refugee

1. This film project documents an extraordinary project in which five people from the Netherlands and Belgium we

Tikkurila paint company "Endangered Colors" collection

Tikkurila paint company "Endangered Colors" collection

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different color

Sears: Shop Your Way points

It's hard for people to believe how much you can save and all that you can get when you use Shop Your Way points at S

Triple Black Collection by Foot Locker

We gave some Foot Locker fans the chance to get their hands on the new Triple Black Collection.

Tramontina.com: Tomato Fish Cheese

Tramontina.com: Tomato Fish Cheese

Advertising Agency: Inbrax, Santiago, Chile

Lidl "The Vego Hug"

Advertising Agency: Volt, Stockholm, Sweden
Production: Traktor

Client: Lidl

Starburst ads

Starburst: It's a pack of contradictions

"Tropical. But thoroughly enjoyed by pale people who burn easily. / The islands are calling.

Heineken "The Switch"

"The perfect beer calls for the perfect bar."

Client: Heineken

Johnson & Johnson ads

Johnson & Johnson: for all you love

Advertising Agency: TBWA\Chiat\Day, USA

Apple

Apple: Designed by Apple in California

"This is it.
This is what matters.
The experience of a product.
How it makes someone feel.

Nissan Versa Note with the Around View Monitor

What would you do if you found yourself surrounded by an army of toys thirsty for revenge?

Travel further than you think for 15€

SNCF: Travel further than you think for 15€

Travel further than you think for 15€

Advertising Agency: TBWA\PARIS, France

Banco Itaú "Writing is living forever"

Banco Itau "Writing is living forever"

The "Writing is living forever" campaign by Banco Itaú and developed by Oniria TBWA, with the support of the Itaú Par

Dia Supermarket

Dia Supermarket: your eat must get out

The bad things that went through your eat must get out.

Advertising Agency: Z+ Comunicação, Brazil