UNICEF "helping hundreds of children"

UNICEF
UNICEF
UNICEF
UNICEF
UNICEF
UNICEF

UNICEF's main income source comes from donations. But nowadays it's getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF's intervention is so far away from our homes and our realities. It seems that we're desensitized and skeptic: the harsh reality of children around the world doesn't chock us and we question the difference we can actually make with our individual contribution. On the other hand, it's easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag quickly becomes a very effective way to visualize the impact we can make in children's lives. It shows that you can actually make a difference with a fraction of your vanities.

Advertising Agency: Tux & Gill, Lisbon, Portugal

Creative Director: Rui Soares
Art Director: Rui Soares, Júlio Ferreira
Copywriter: Rui Soares
Strategic Planner: Inês Mateus de Almeida
Account Manager: Bárbara Novo
Photographer:Filipe Rebelo

Country
Portugal
Media
Print

Category

Brand

Ad Agency
Tux & Gill
By adRuby, 1 May, 2018

Similar content

Unicef "The Class of No Tomorrow"

Today, 1 in 3 children are out of school in countries affected by war of disaster.

UNICEF print ads

UNICEF: See what you can switch on, when the screen is off

See what you can switch on, when the screen is off.
Unicef

 

UNICEF: Liam Neeson's Plea to End Violence Against Children

Every day, out of the spotlight, children are subjected to appalling cruelty and abuse.

UNICEF

UNICEF "You're not the only one telling stories to take them to bed."

You're not the only one telling stories to take them to bed.

Client: UNICEF

UNICEF print ads

UNICEF: Child abuse leaves indelible damage within.

Child abuse leaves indelible damage within.

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

Unicef: The Bathroom Store

1 in 6 people in the world don’t have access to a clean, safe toilet.

UNICEF print ads

UNICEF: A child who learns is an adult who teaches.

A child who learns is an adult who teaches.

UNICEF: Escape Ends Here

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of t

Unicef: Repay For Good

The challenge:

Unicef: message using #nonamematch

The Situation: Paraguay has a high number of children under 1 year old without birth certificate.

Unicef Tap Project

Unicef Tap Project - ACQUA for LIFE

"A glass of tap water has the power to change the world.

UNICEF print ads

UNICEF: Far too often, a toilet is just out of reach.

Far too often, a toilet is just out of reach.

 

UNICEF

UNICEF "Every share hurts" by Y&R

"Every share hurts.

Unicef "Children’s Rights — It’s in our DNA"

We have secured the world’s most important document for millions of years.

UNICEF: Making the invisible visible

UNICEF: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria

Unicef "War on Disease"

Children have the power to change the world, yet millions every year do not even reach the age of five.

The sound of Death – UNICEF

Every day 1,000 children die of diseases caused by waterborne diseases.

UNICEF

UNICEF "Maybe this way you care."

Maybe this way you care.

Client: UNICEF

Unicef's Monument Highlights the Importance of Education for Brazil's 2 Million Out-of-School Children

I'm constantly looking for impactful initiatives that address critical social issues.