Costa Cruises and Herezie reveals Leo, a 3-year-old kid

After an international pitch, Costa chose Herezie to work on its new strategic and creative approach for the brand on a European scale. The first act of communication is a content activation that ran in Italy for the famous Sanremo Festival. It shows Leo, a 3-year-old kid that isn't keen on leaving the ship to go home after a Costa holiday because he had such an amazing time onboard the Costa Toscana. The idea? To not film anything. In fact, all the footage of the film has been edited using real material filmed with a smartphone during a Costa cruise. Nothing has been staged. The best way to show the effect of a Costa cruise,  an effect that we can only define as "unbelievable" and that perfectly matches the new brand signature "Costa. Believe your eyes". The idea will be brought to life both on and offline and offline and will be followed by other acts of communication throughout the year.

"Herezie impressed us with their strategic thinking, creative work, and uncommon reactivity", says Francesco Muglia, France VP Global Marketing. "At Costa, we are incredibly focused on the authenticity of the experience and the over-the-top quality of the moments that our customers will get on board one of our ships and keep with them once ashore. Herezie managed to bring that astonishment to life in a fresh and contemporary way." 

COSTA 

Vice President Global Marketing - Francesco Muglia  

Head of Brand and Advertising Director - Sara Dotta 

Senior Brand and Advertising Manager - Riccardo Tumminello 

Digital Brand Specialist - Marcella Greco 

Social Media Manager - Ginevra Mattioli 

VA Consulting Production Advisor - Stefano Arbitrio 

HEREZIE 

CEO - Andrea Stillacci 

Executive Creative Directors - Etienne Renaux, Paul Marty 

Creative team - Joris Bourquin, Hugo Doré 

General Manager Herezie Milano - Alessandro Venturelli  

Senior Strategic Planner - Claudia Gravagna 

Production company - EXChanges vfx 

Executive Producer - Luca Loschi 

Producer - Andrea Valeria Peri 

Music "I'm a Believer" - The Monkees