Gatorade: a story about the relentless inner drive

Fixation is a story about the relentless inner drive of athletes to be the best they can be.

Advertising Agency: TBWA\Chiat\Day, USA

Chief Creative Officer: John Norman / Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins / Associate Creative Director / Copywriter: Gustavo Sarkis
Associate Creative Directors / Art Directors: Renato Fernandez, Guto Araki / Executive Producer: Sarah Patterson
Producer: Katie Lambrecht / Assistant Producer: Garrison Askew / Executive Project Manager: Karen Thomas
Managing Director: Nick Drake / Group Account Director: Blake Crosbie / Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber / Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster / Global Account Supervisor: Catherine Fishback / Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth, Brynn Cameron / Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos / Planner: Rebecca Harris / Junior Planners: Katie Acosta, Matt Bataclan
Director of Business Affairs: Linda Daubson / Senior Business Affairs Manager: KK Davis / Talent Payment Manager: Vanessa Aniles / Traffic Manager: Jerry Neill / Production Company: MJZ / Director: Rupert Sanders
President: David Zander / Executive Producer: Kate Leahy / Producer: Laurie Boccaccio
Editorial: Rock Paper Scissors / Executive Producer: CL Weaver / Head of Production: Angela Dorian
Editor: Kirk Baxter / Post EFX: The Moving Picture Company / Executive Producer: Asher Edwards
Producer: Juliet Thierney / Supervisor: Paul O’Shea / Music: Amber Music / Original Composition
Composer: Eugene Cho / Executive Producer: Michelle Curran / Sound Studio: LIME STUDIOS / Mixer: Rohan Young
Executive Producer: Jessica Locke / Sound Design: Barking Owl