Gillette Fusion ProGlide with FlexBall Technology

To show off the movement of the new Gillette Fusion ProGlide with FlexBall Technology, we asked Son Lux to compose an original piece of music and play it on a piano rigged with the razors. This was his performance at the Hammerstein Ballroom in New York City on December 19th, 2013.

Advertising Agency: Grey, New York, USA

Brand Agency Lead: Debby Reiner / Senior Vice President/Account Director: Sarah Beaumont

Account Director: Elizabeth Gilchrist / Account Supervisors: Thomas Ghiden, Katie Stirn / Account Executive: John Nelson

Executive Strategy Director: Howard Roberts / Cinematographer: Zach Mulligan / Composer: Ryan Lott

Production Company: 1st Avenue Machine / President/Global Chief Creative Officer: Tor Myhren

Group Creative Directors: Jeff Stamp, Leo Savage / Associate Creative Directors: Lance Parrish, Steve Nathans

Copywriter: Nick Terzip / Director: Asif Mian / 1st Avenue Machine / Editor: Akiko Ikawaka / Cut + Run

Executive Producer: James McPherson / Mix: Heard City, Phil Loeb / Music Producer: Zachary Pollakoff

Film Producer: Katy Fuoco / Assistant Film Producer: Megan Swan