Lay's "The Lay's Ending"

Lay's "The Lay's Ending"
Lay's "The Lay's Ending"

While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.

So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.

Brand: Lay's

Campaign Name: The Lay's Ending
Published In: March, 2020
Contributors: Apaar Singhal - Copywriter (it was an individual piece)
School: Miami Ad School, Mumbai

Extra video
Country
India
Media
Print

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 27 May, 2020

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