Lay's "The Lay's Ending"

Lay's "The Lay's Ending"
Lay's "The Lay's Ending"

While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.

So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.

Brand: Lay's

Campaign Name: The Lay's Ending
Published In: March, 2020
Contributors: Apaar Singhal - Copywriter (it was an individual piece)
School: Miami Ad School, Mumbai

Extra video
Country
India
Media
Print

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 27 May, 2020

Similar content

Oreo

Oreo: Checkboard

Client: Oreo

Advertising School: Miami Ad School, New York, USA

Boston Pizza - The jungle's percussionist enthusiast ninja

A traditional tv spot for a restaurant with not such a traditional history.

Demet Evgar is exploring Lay's potato fields "Bizim Patates, Our Lay's"

One of the food brands of PepsiCo, one of the world's leading food and beverage companies, Lay's made a tv commercial

Bob's

Bob's: Let your hunger decide. Your favorite sandwich now in three sizes.

Let your hunger decide. Your favorite sandwich now in three sizes.

7 Eleven

7 Eleven by Miami Ad School

Advertising School: Miami Ad School San Francisco, USA Art Director: Felipe Mollica / Instruct
Hellmann's Chili

Hellmann's: Chili sauce for salads

Product: Hellmann's Chili

Chili sauce for salads

Lay's opens a non-existing restaurant on UberEats

For those who have not yet managed to get their hands on the chip bags anywhere else, the appropriately named

Chupa Chups ads

Chupa Chups with fizzy powder

Chupa Chups with fizzy powder

Advertising School: Miami Ad School

Kraft "Break Up With Ice Cream"

Kraft "Break Up With Ice Cream"

Title: Break Up With Ice Cream

School: Miami Ad School San Francisco

Lay's "Crispy Subtitles"

Watching a movie and not hearing a thing because you’re nibbling crisps at the same time? Terrible!

Nespresso "Getaway"

Nespresso "Getaway" by Miami Ad School

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

McDonalds print advertisement

McDonald's: The thing you want

The thing you want when you order a salad.

Advertising Agency: Miami AD School, Berlin, Germany

Burger King

Burger King: Delivery 5535-1364

Advertising School: Miami Ad School, São Paulo, Brazil

Burger King "Just in case Whopper"

In these crazy times, Burger King wants to make sure you can always get a Whopper, even when fire falls in the wrong

Burger King "Grubtitles" national language of the burger kingdom

A new, tastier way to use Netflix subtitles. Grubtitles: national language of the burger kingdom.

Magic Spoon "A Good Day"

Magic Spoon "A Good Day"

Life can be difficult. As adults, we often have a lot going on.

Adidas ads

Adidas: Feel The Game

Introducing: Shoemotion

Situation: Fans go to the stadium to watch a soccer game.

Carlsberg Elephant Beer

Carlsberg Elephant Beer 10.5% vol.

Advertising School:Miami Ad School, Hamburg, Germany

The Salvation Army: Ciclista

The Salvation Army: Ciclista

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa

Connect for Climate "Humanity's Horoscope"

Short rationale: This project was created as a D&ad New Blood entry