KFC France "Unalike" a new guerilla campaign

Ad Agency: 

Would you please Like and Share this website!

Would you please Like and Share this website!

Unlike certain fast food chains' nuggets, KFC's chicken tenders are cooked with real chicken filets – which is why you’ll never find 2 exactly alike. KFC France wanted to highlight the delicious uniqueness of its real tenders so, together with its agency Sid Lee, the brand is launching “Unalike” a new guerilla OOH campaign to show how each tender is one-of-a-kind. Each of the outdoor posters features a single tender and when positioned side by side, amplify the diversity of the tenders' breading, shapes, and sizes. 

Over 200 visuals were created for the campaign, a mere sampling of the infinite possibilities. KFC is also bringing the campaign to life online with gifs featuring a quick succession of the images, challenging the online community to find two identical tenders.

"Unalike", which began August 15, visualizes the benefits of KFC's tenders vis-à-vis its competitors' nuggets while also communicating about the brand's authentic cuisine. 

Client: KFC France

Advertising Agency: Sid Lee Paris

Add new comment

Would you please Like and Share this website!