Unimed Curitiba "Some stains don't belong to your skin"

Ad Agency
Image advertising:

Use solar filter and see your doctor if you notice any different sign on your skin. Skin Cancer is one of the most common kind of this disease, especially in a tropical country like Brazil. This campaign was created for a health insurance plan (Unimed) as a way to get more attention to the problem.

Advertising Agency: Bronx, Curitiba, Brazil

Client: Unimed Curitiba

Creative Director: Alexandre Silveira
Art Director: Martin Castro
Copywriter: Alexandre Silveira e Gabriel Lachowski
Illustrator and Digital Artist: Paulo De Almeida