Use solar filter and see your doctor if you notice any different sign on your skin. Skin Cancer is one of the most common kind of this disease, especially in a tropical country like Brazil. This campaign was created for a health insurance plan (Unimed) as a way to get more attention to the problem.
Advertising Agency: Bronx, Curitiba, Brazil
Client: Unimed Curitiba
Creative Director: Alexandre Silveira
Art Director: Martin Castro
Copywriter: Alexandre Silveira e Gabriel Lachowski
Illustrator and Digital Artist: Paulo De Almeida