The quarantine was not only a heavy period. For some, the weeks spent at home were an opportunity to let their creativity speak, especially in terms of beauty.
Dove and Ogilvy Paris, inspired by the hair adventures of real women who have had to transform themselves into hairdressers for themselves, for their friends or for their family, have chosen to combine the videos of these cuts and colorings with humor and benevolence spontaneously posted on social networks. The campaign, created solely from UGC (user-generated content), aims to show that Dove will always support them.
Called #MyHairMyWay, the campaign is anchored in a new way of communicating, more spontaneous and lighter, going straight to the point by giving everyone a voice. It will be broadcast digitally in several countries, starting with United States.
Advertising Agency: Ogilvy, Paris, France
Campaign: #MyHairMyWay - All New Hairstyles
Chief Creative Officer: Matthieu Elkaïm
Creative Director: Juana O’Gorman, Beatrice Lassailly
Copywriters: Gautier Sinnaeve
Art Directors: Mathilde Champeaux
General Director: Emmanuel Ferry
Account Lead: Hannah Whittall, Romane Frisquet
Strategy Director: Fanny Camus Tournier
Strategy: Pauline Desforges, Sana Atmane
Tv Producer: Tobiasz Bartold
Editor: Erin Bowser
Sound: H&O Paris