Tourism Australia: "Dundee: The Son of a Legend Returns Home" by Droga5

Ad Agency
Video advertising:

The greatest name in the outback is back in the outback! Only this time, Dundee isn’t a Hollywood movie. It’s a giant tourism ad for Australia. 

Thirty years after Crocodile Dundee first introduced the world to the land down under, Chris Hemsworth and Danny McBride bring the iconic Aussie franchise back as they embark on the trip of a lifetime. And while the film’s plot may not be real, Danny’s adventure through Australia’s outback, white sand beaches, gorgeous wineries and bustling cities are what truly await every visitor.

Come soon, mates. There’s nothing like Australia.

Advertising Agency: Droga5, New York, USA

“Crocodile Dundee put Australia on the map for Americans in the 1980s,” said John O’Sullivan, Tourism Australia’s managing director, in a statement issued by the agency. “The film helped shape their view of Australia, showing them Australia’s natural beauty and Australians’ friendly and welcoming nature. And it’s still relevant today, with our research showing that Mick ‘Crocodile’ Dundee is still a character Americans believe warmly represents the Australian way of life.”