UNICEF "#VaccinesWork" by RPA

“We want the awareness that #VaccinesWork to go viral,” said Robin Nandy, UNICEF’s Chief of Immunization. “Vaccines are safe, and they save lives. This campaign is an opportunity to show the world that social media can be a powerful force for change and provide parents with trustworthy information on vaccines.”

“More children than ever before are being reached with vaccines today,” said Violaine Mitchell, Interim Director of Vaccine Delivery at the Bill & Melinda Gates Foundation. “We are delighted to work with UNICEF and all the global and country partners around the world who are working tirelessly to ensure all children, especially those in the world’s poorest countries, can be protected from life-threatening infectious diseases.”

Amitabh Bachchan, UNICEF Goodwill Ambassador and longtime vaccination advocate: "Millions of frontline health workers travel vast distances: on foot, over water, through snow, even on carts to deliver life-saving vaccines. Even though they occasionally encounter fear and suspicion, they know they are saving lives. We can also do our part to combat myths and let everyone know #VaccinesWork.”

Maisa Silva, 16-year-old, Brazilian TV hostess and actress: "I accepted the invitation to participate in this campaign because I know the importance of vaccines for children's health. It is a way to protect children from various hazards we already know. Health is a very serious matter and we must not forget that vaccines work and are necessary. "

Client: UNICEF

Advertising Agency: Rpa, Santa Monica, USA