During Milan Design Week 2013, Heineken invited everybody to Open Your World at "The Wall of Opportunities". A 64-doors design installation to reveal a mix of art performance, theatre, live music and stunts.
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli / Art Director: Valeria Vanzulli / Copywriter: Francesca Bonomi
Account Supervisor: Giada Salerno / Agency Producer: Mariella Maiorano / General Manager/International Client Service Director: Daniela Di Maio / Production: Dooley Srl / Executive Producer: Marco Astarita
Director / Coreographer: Nikos Lagousakos / Set Designer: Andrea Gallo / Pollo Design / Stylist: Claudia Tortora
Music and Sound Effects: Diego Maggi / Structure and Technology Producer: Giancarlo Campora / Lime Lite / Editor: Stuart Greenwald