IKEA "Real Life Series" by Publicis

Ad Agency
Image advertising:

We brought to life the iconic living rooms of the most beloved families of all times, through tons of furniture combinations in lots of different styles and sizes - and at affordable prices. We’ve grouped all the products for each room for you, so it’s easy to recreate what you see here in your own home. Take a look and make your living room iconic with IKEA.

The living rooms of the show ‘Friends’, ‘The Simpsons’ and ‘Stranger Things’ could all be yours.

Advertising Agency: Publicis, Spain

Chief Creative Officer: Eduardo Marques
Creative Director: Juliana Paracencio, Luiz Vicente Simões
Art Director: Diego Fernández-Cid
Copywriter: Guillermo Laureano Ley Núñez
3d Artist: Bruno Rodrigo de Miranda
Illustrator: Bruno Rodrigo de Miranda

Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman, said, "The Real-Life Series truly embodies the IKEA mission to create a better everyday life for the many people. We wanted to show all our customers here in the UAE how they could bring to life the iconic living spaces they see in their favourite shows. Like the selected television shows, IKEA appeals to the many, regardless of their background or living situation.”